Your website is not the only thing advertising your business.

In order to effectively market your company, you need a plan: Does your website coincide with your print ads, business cards, even billboards? Is there an email campaign and does it relate or connect to your website? Are you tracking results and adjusting as needed? How does that all tie in with your trade show participation. Most important, do you have a message?

When these and other questions get answered, you sleep better. You know your marketing dollars are being well spent.